Jacob Allen, also known as Puma Blue, tells me over Zoom that he wears his heart on his sleeve. "I've always been someone who would cry at anything, like an advert on TV— I'm just a very teary Pisces type," he jokes. And his music can be equally as lachrymose. Affectionately dubbed "voicemail ballads" due to their lo-fi and intimate nature, Puma Blue reached cult-like acclaim with his nocturnal, soul-bearing tunes.
Read MoreYear four of SXSW included house parties, senior pranks, kegs, and friends new and old. Read to meet our favorite new bands and to find out who got voted biggest flirt.
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